T
Hndy Tools

SaaS Pricing Calculator

Calculate the optimal monthly price for your SaaS product based on real costs and target margins.

SaaS
Business
Finance

Pricing Details

About This Tool

Pricing a SaaS product is one of the hardest decisions founders face. Price too low and you leave money on the table; price too high and you scare away customers. This calculator uses a cost-plus-margin approach to give you a data-driven starting point, then lets you benchmark against competitors.

Once you have your pricing, model your growth trajectory with our MRR Growth Simulator, or dive deeper into your unit economics with the Indie Hacker Profit Calculator.

All calculations happen in your browser — no data is sent to any server.

How It Works

Total Cost = Infrastructure + (Support per Customer × Customers) + Fixed Costs
Cost per Customer = Total Cost ÷ Customers
Suggested Price = Cost per Customer × (1 + Target Margin ÷ 100)
Monthly Revenue = Suggested Price × Customers
Monthly Profit = Revenue − Total Cost

The cost-plus-margin model ensures your price covers all costs while delivering your target profit. The optional competitor benchmark tells you whether your cost structure lets you compete effectively. If your suggested price exceeds the competition, you may need to reduce costs, increase volume projections, or differentiate enough to justify a premium.

Frequently Asked Questions (FAQ)

What should I include in Monthly Fixed Costs?
Include all recurring costs that don't scale with customers: salaries, office rent, SaaS tool subscriptions, accounting software, legal fees, and marketing budget. These are your baseline operating expenses.
How do I determine the right profit margin?
SaaS companies typically target 70–90% gross margins. For early-stage startups, 70% is a healthy target. Enterprise SaaS can justify 80%+. If your margin feels too high, competitors may undercut you — use the optional competitor price field to benchmark.
My suggested price seems too high — what should I do?
First, check your cost inputs. Are your infrastructure and fixed costs realistic? Next, consider whether you can reduce costs or increase projected customers. If the price truly exceeds the market, you may need to revisit your business model. Our Indie Hacker Profit Calculator can help with cost-side analysis.
Can I use this for usage-based or tiered pricing?
This calculator gives you a baseline per-customer price. For tiered pricing, run it at different customer counts to model each tier. For usage-based pricing, estimate the average cost per customer and use that as the support cost. The result is a starting point — adjust based on your market research.

Related Tools

⏱️

Pace Calculator

Calculate pace, time, and distance for running, walking, cycling, or swimming. Convert between pace per mile, km, meter, or yard with speed in mph and kph.

🧩

Second Brain Load Calculator

Estimate the productivity cost of keeping open loops in your head. Quantify cognitive overhead, mental RAM load, and time reclaimed by externalizing tasks.

🚀

SaaS Valuation Calculator

Estimate your startup valuation. Calculate base valuation from ARR and multiple, adjust for growth rate, churn, and market type, and get an investor-style score with valuation range.

📐

Area Converter with Log History

Convert between 13 area units including acres, hectares, square meters, square miles, guntha, cent, ground, and marla with browser-based conversion history.