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Markup Calculator

Calculate markup percentage, revenue, and gross profit from cost

Calculator
Finance
Business
Pricing

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About This Tool

The Markup Calculator helps you determine the selling price, markup percentage, and gross profit for any product or service. Simply enter the cost and either the markup percentage or the desired revenue, and the calculator instantly computes all remaining values.

Markup is essential for pricing products profitably — it tells you how much above cost you need to charge to cover expenses and earn a profit. Understanding markup helps business owners, retailers, freelancers, and anyone involved in buying and selling goods make informed pricing decisions.

You can also use our Discount Calculator with Tax to calculate final prices after discounts, or our Unit Price Calculator to compare prices and find the best value when shopping. For freelancers, our Price Raise Calculator helps you determine the right rate increase while staying revenue-neutral.

Browse more Finance tools for additional pricing, budgeting, and investment calculators.

All processing happens in your browser — no data is sent to servers.

Frequently Asked Questions (FAQ)

What is markup?
Markup is the difference between the cost of a product and its selling price, expressed as a percentage of the cost. For example, if a product costs $100 and you sell it for $150, the markup is 50%. Markup is different from profit margin — markup is calculated on cost, while margin is calculated on revenue.
What's the difference between markup and margin?
Markup is the percentage added to cost to determine the selling price: Markup% = (Price - Cost) / Cost × 100. Margin (gross profit margin) is the percentage of the selling price that is profit: Margin% = (Price - Cost) / Price × 100. A 50% markup equals a 33.3% margin. Our Markup Calculator helps you compute both instantly.
How do you calculate selling price from markup percentage?
To calculate the selling price from a markup percentage, use the formula: Selling Price = Cost + (Cost × Markup% / 100). For example, if your cost is $50 and you want a 25% markup: $50 + ($50 × 25 / 100) = $62.50.
How do you calculate markup percentage from cost and revenue?
To calculate markup percentage from cost and revenue (selling price), use the formula: Markup% = (Revenue - Cost) / Cost × 100. For example, if your cost is $80 and you sell for $120: (($120 - $80) / $80) × 100 = 50% markup.
What is a good markup percentage?
A "good" markup percentage varies by industry. Retail typically uses 50-100% markup (keystone pricing is 100%). Restaurants often target 300% markup on food. Luxury goods may have 500%+ markup. Electronics and competitive markets may have 10-30% markup. Consider your costs, competitors, and perceived value when setting markup.
Is my data processed securely?
All calculations happen entirely in your browser. No data is sent to any server. Your calculation history is stored locally on your device using localStorage.

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